Plain answers about any change.
What changed in Meta Ads this week?
14 changes. The Growth agent doubled two budgets on Tuesday. Omar paused one ad set on Thursday.
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Every change, in one place.
A live timeline of every change across your tools: who made it, and the goal behind it.
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Align every team
Every action, tied to a goal.
Alibi reads the intent behind what people and agents do. Everyone sees the same direction, so work builds on itself.
- Set the intent.People set goals. Agents declare theirs.
- Infer the goal.Alibi links each change to its goal, or infers one.
- Share the direction.Everyone sees what others are working toward.
Company goalGrow qualified pipeline 30% in Q4
MarketingScale ad sets with ROAS above 3
- Budget raised on 2 ad setsjoined · 0.97
- Bid cap raisedjoined · 0.91
SalesClear stale deals before forecast
- 14 stale deals closedjoined · 0.95
- Brightwater renewal held: Omar paused itconflict avoided
OperationsRoute every new lead within an hour
- Lead sheet tidiedinferred · 0.86
- 12 unassigned leads flaggedjoined · 0.93
94% of this week’s changes tied to a goal1 conflict caught
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Context for every person and agent.
The goal behind each action.
Scale ad sets with ROAS above 3
Budget 120 to 240joined · 0.97
Status learning to activejoined · 0.94
Bid cap raisedjoined · 0.89
Agents check before they act.
alibi_recall hubspot deal 8812
Paused by omar@ at 09:40. “Hold until legal signs.”
agent held
Paused by omar@ at 09:40. “Hold until legal signs.”
agent held
A weekly summary of what changed.
Your week at Halcyon
214changes12people3to review
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Spring launch6 seats · 3 companies
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Q3 export · 2,140 changeschain intact
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Answers for every team.
TeamThe questionWhat Alibi shows
Sales and RevOpsWho moved this deal, and why?The person or agent, the old and new stage, and the goal behind it.
MarketingWhy did spend jump overnight?Every budget, bid and audience change across Meta and Google Ads, with who made it.
OperationsWhy did this automation stop?The upstream change that broke it, minutes before the failure.
EngineeringWhat changed before the outage?Config, repository and deploy changes in one timeline, in order.
FinanceWho changed this price or payout?The before and after values, linked to the goal or request behind them.
Agencies and clientsWhat did the agency change this month?One record shared across companies, with a link to every change.
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